One question that I’m frequently asked is this: How do I make a solid income as a freelance writer? Many writers fail to understand the answer to this question, and then they end up only making pennies per word. Luckily the answer is pretty simple, but it does take a bit of planning and research. I have to say that the answer is pretty this, you have to pick your FREELANCE WRITING NICHE.
You may have heard this before. In order to establish yourself as a successful freelance writer, you need to find your niche. It’s one of the most common mistakes that new writers make. In other words, if you want to make long-term, substantial income, you need to have an area of expertise.
I bet I can guess what you’re thinking. I have so many topics I want to cover! I have so many industries that I want to write about! There are so many interests that I’m passionate about!
Don’t we all feel this way?
But here’s the thing. When potential clients come to your website, they are looking for a writer with a specific skill set. Whatever their industry is, clients want to hire a writer that understand their respective industry. If they can’t figure out what your freelance writing niche is within the first couple of seconds of looking at your website, they are going to pass you by. Let’s prevent that from happening!
Research and planning what you will write about will help you tremendously in improving your skills and your income as a writer. Here are some critical steps you can take to hone in on your freelance writing niche:
How to Choose a Promising Freelance Writing Niche?
1 | Narrow in on an industry
It may be difficult to choose, but you should pick a topic that you’re passionate about, just one, and stick with it. You probably have several that you enjoy writing about but keep these factors in mind, and it will help you decide.
Pick an industry that you can:
- Grow in your knowledge and expertise over time
- See yourself writing about long-term
- Find a variety of clients that need digital marketing assistance
Please note that some industries will work better than others. You may enjoy psychology very much, but your other passion for career development may be more promising.
Whatever the case may be, just make sure that you understand this before you pick a niche. It’s okay if you end up changing your mind, but you should try to avoid it with careful research and planning.
Once you decide on a niche, you can start working on establishing your credibility! Let’s get started on the next step.
2 | Build your portfolio
Build your rapport by showcasing your writing samples. Show your best work first and keep it recent. Your portfolio can also include testimonials and a network of professionals that you have worked with in the past that have benefited from your writing services.
You should also guest post on other websites. Earn testimonials and recommendations. You can’t just claim that you’re an expert, you have to earn it. This isn’t an overnight process.
Work at this everyday, and you’ll start to see a streamline of income pouring in, as well as a higher number of clients that want to work with you.
3 | Follow the experts
Every industry has its list of experts that are considered influencers. If they have a blog or a newsletter or make contribution to large publications, follow them!
Learn how they got to where they are. Be in the know when the trends change, because they change often in certain industries.
4 | Make connections
Facebook groups and Twitter chats are a great way to find your people online. You should also follow experts in your niche and network with them. Your freelance writing niche is bound to have high-profile influencers with huge audiences! You can join my content army’s Facebook Page right here.
Be genuine with the people you connect with. Ask them how they’re doing with their business goals. Give advice. Ask for help if you need it. Check up on colleagues or mentors that you haven’t heard from in a while.
This is another aspect that takes time to build up, but connections are crucial. Someone you want to work for may not be hiring right now, but if you stay in contact, they may think of you first when an opportunity arises. Set aside 30 minutes each day just to chat with potential clients and build friendships!
Now that you know how to figure out your freelance writing niche, you can start building your experience. It may take some time, but you’re going to learn a lot about yourself and experience personal growth! Before you know it, you truly will feel like an expert, and it will all start paying off.
How did you end up deciding on your niche? Is it working well for you and your career goals?